attention, earned and kept.

Digital marketing and social media specialist. I build the strategy, run the channels and ship the content, for companies and for the founders, consultants and practice owners who are the business themselves.

Start a project See the work

numbers from the last few years

0K

LinkedIn followersGrown from 14K in two years, through strategy, calendar and creative.

0%

More organic trafficFrom SEO research and content built around what people search for.

0%

Rise in demo sign-upsOutreach and funnel work that turned interest into booked calls.

where i have worked and studied

selected work

EurofinsEnvironment Testing USA
current

growing a technical brand into a real audience

Digital Marketing and Social Media Specialist. I own the social presence end to end, from strategy and editorial calendar through to the graphics and the campaigns themselves, and the audience has gone from 14K to 40K in two years. Alongside social I run the SEO research and audits, manage local search across 50+ locations, build prospecting lists for the sales team, and produce the newsletters and the monthly and quarterly reporting the business plans against.

  • Social strategy
  • SEO
  • GA4 reporting
  • Lead lists
  • Newsletters

The Workplace PsychologistDr. Candice Balluru

a sold-out event and the funnel behind it

Marketing and content lead for a solo coaching practice. I build the launches: the content calendar, the email sequences, the quiz that sorts every new signup into the right audience, and the social cadence that runs alongside. Her last live event sold out all 100 seats and held a waitlist, and I built the path from that room into her paid program. Between launches I run the newsletter, the webinars and the landing pages behind them.

  • Launch strategy
  • Email marketing
  • Segmentation
  • Landing pages

ExtremeWeb & Social Data Intelligence

testing my way to a better funnel

Marketing Specialist. I led user experience work through the product's first testing phase, cutting bounce rate by 20% and lifting average session time by 25%. The outreach I built on top of it raised demo sign-ups by 45%. The rest of the role was research and documentation: market analysis behind the positioning, and the redesign brief the internal teams worked from.

  • UX optimization
  • A/B testing
  • Lead generation
  • Market analysis

Skytale FinanceWeb3

building a community and the partnerships around it

Marketing Manager and User Experience Researcher. I ran the research that told us who the product was actually for, gathering 400+ responses, then used it to steer content and product decisions. Day to day I led the marketing and moderation teams, and the partnership program I ran brought in 3,000+ new followers and 555 platform users in under a month.

  • Community
  • Partnerships
  • UX research
  • Team leadership
Her work is exceptional, and it brings me joy to see the abundance and quality of what she creates each week.
Taryn McKnightVP of Product and PFAS Practice Leader, Eurofins
Margherita Rau
crafting engaging social media experiences
& driving measurable results

about me

I came to marketing through psychology. A Master's in Clinical Psychology from Columbia University trained me to ask why people do what they do, which turns out to be most of the job when you are deciding what a brand should say and where it should say it.

Since then I have worked across social, SEO, email, UX research and multi-channel content, for large companies and for people running their own practice. The research training shows up in the details: surveys designed properly, tests set up to give a clean answer, and reporting a client can read without a translator.

Born and raised in Rome, now based in Lancaster, Pennsylvania. I am currently completing the Entrepreneur: Design and Digital Marketing Certificate at Pennsylvania College of Art & Design.

  • Content strategy
  • LinkedIn
  • SEO & SEMrush
  • GA4
  • Sprout Social
  • Kit & Constant Contact
  • A/B testing
  • Typeform & Qualtrics
  • Competitive analysis
  • Adobe Suite
  • Canva & Figma
  • SPSS & R
  • Italian, native speaker

let's work together

raumargherita@gmail.com
LinkedIn